1 Million Hugs from Heineken for 1 Million Likes on Facebook

Feb 23, 2011

Heineken - One Million Hugs
Heineken beer sent a team of Heineken Huggers (a group of Dutch female models) out to the bars in Amsterdam to hug male lager drinkers and say "thank you" to Facebook fans for getting Heineken to one million "Likes".

The viral film, created by AKQA agency, titled 'One Million Hugs' shows how guys in Amsterdam are hugged by Heineken girls and the clip ends with the line "Thanks a million".



Floris Cobelens, manager of global digital media at Heineken, said: "While no one can claim today they are mastering the digital revolution, we at Heineken are ahead of the pack, behind a very steep learning curve, and a full-hearted commitment to capitalize on the opportunities new media offer."

In our view, yes we understand that the most beer drinkers are men, but if it is celebrating 1.000.000 “like” on Facebook they really could send out some guys as well to hug the ladies…We are sure, that not all the million have balls, who clicked on Heineken beer facebook fan-page..

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Australian “Boag’s Draught“ Beer Commercial - From The Pure Waters Of Tasmania (HD Video)

Feb 18, 2011

Fantastic Ad for James Boags Draft, created by Publicis Mojo, Sydney “From The Pure Waters Of Tasmania” demonstrating how Tasmanian waters “make things better”.

Boag’s Draught - From The Pure Waters Of Tasmania
Gold Lion at Cannes winner introduce us to the transforming powers of the Tasmanian water. An old narrator, played by John Flaus, holds a ukelele, then guitar then balalaika, telling the imaginative story of how the pure waters of Tasmania are special, and have the power to make things better.

It's extremely good campaign and makes wonderfully creative use of the inherent benefit of being a Tasmanian beer. Tasmania's reputation for having pure water and a clean environment is well understood by all. The positioning is spot on and perfect for any beer, but especially a beer from Tasmania.

Boag’s Draught - From The Pure Waters Of Tasmania


These pure waters are special, something goes in there, comes out different. But in a good way. Don't know why, suppose it's always been that way. Sure things don't always turn out the way you expect, but nobody's complaining. Because this water just... Makes things better.

Credits
Realised: February, 2009
Client: Lion Nathan
Agency: Publicis Mojo, Sydney

Creative Director: Micah Walker
Senior Art Director: Steve Wakelam
Senior Copywriter: Grant McAloon
Agency Producer: Jasmin Ferguson
Account Service Team: Simon Ludowyke, Tara Seymour
Head of Strategy: Nicole Milward.

Production: Revolver
Director: Steve Rogers
Director of Photography: Geoffrey Simpson
Producer: Michael Ritchie
Production Designer: Steven Jones-Evans.

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Heineken Beer commercial: Boss's Daughter

Oct 1, 2010

Heineken Beer commercial, created by Euro RSCG Worldwide and titled “Boss's Daughter”.

A frightening boss walks into a business cocktail party with his "lovely" daughter (played by Alicia Rountree)
at his side. All the young men button up their suit jackets and compose themselves, but the hero makes his move as soon as the boss leaves to take a call….

What to do when you're alone with the chief's daughter in a fellowship of the company? Commercial "Boss's Daughter" shows that.



This commercial is a part of Heineken campaign "Give Yourself a Good Name", you know to do well in any situation. The background music is "Mexican Dogs" by Cold War Kids.

Also take a Behind the Scenes look at Heineken's commercial 'Boss's Daughter.'

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Stella Artois Beer Commercial: Brother vs Brother - Claude Vs. Pierre

Sep 28, 2010

Stella Artois Beer commercial, titled “Claude Vs. Pierre” is a part of its campaign "She is a thing of beauty" This commercial shows the story of Claude and Pierre, two brothers who always played at a restaurant to see who is the best. And, as always, a beautiful woman in the middle of this fight. So brothers fighting over one beautiful Brigitte.

Each brother is better at various activities than the other, but both seem to be equally good at pouring Stella Artois beers. Who will she choose?



The “Claude Vs. Pierre” commercial was developed at Mother, London by creative director Gustavo Luz and produced by Academy Films/Park Pictures.

About Stella Artois Beer
Stella Artois is a 5% ABV lager originating from Leuven, Belgium, predominantly brewed in the United Kingdom. It is named Stella after the Latin word for "star".

Full credits:
Client: Stella Artois
Advertising Agency: Mother, London
Country: United Kingdom
Production Company: Academy Films/Park Pictures
Director(s): 300ml
Creative Director: Gustavo Luz
Creative: Rodrigo Saavedra
Creative: Nick Upton
Executive Producer: Mark Witlow-Williams
Executive Producer: Dinah Rodriguez
Executive Producer: Jackie Kelman Bisbee
DoP Lito: Mendes da Rocha
Agency Producer: James Lethem
Editor: Sam Rice-Edwards

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Irish Carlsberg Commercial: The Secret

Dec 7, 2009

Newest Irish spot for Carlsberg takes us back in 1883, when Professor Emil Chr. Hansen discovered the method of isolating pure yeast culture. The resulting yeast was called saccharoymces carslbergensis - the secret of Carlsberg’s brewing success. First to isolate pure yeast, and with a discovery that would revolutionise the brewing industry, Carlsberg didn’t keep its findings to itself but rather shared its knowledge with other master brewers. It still forms the basis of all lager brewing today!

And why give it away? Because Carlsberg knew that the original could not be beaten.

"This is an epic dramatisation of a true story, which gives consumers another reason to believe why Carlsberg is probably the best lager in the world!" – said Justine Donohoe, Carlsberg Marketing Manager.

The commercial was developed by Owens DDB advertising agency and directed by Johnny Green. It was produced by Knucklehead and post produced by Framestore. The music for the ad was specially composed by Paul Raeburn.



Via: Carlsberg Commercial: The Secret

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Classic "Guinness is Good For You" Animated Beer TV Commercials

Nov 23, 2009

Guiness is Good For You — Kangaroo
The animal theme with this kangaroo cartoon from legendary animators Halas and Batchelor.



Guiness is Good For You — Tango
Another cartoon classic from Halas and Batchelor - the ostrich couple dancing a rather neat tango in perfect time.

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Guinness Commercial: World (Bring it to life)

Nov 21, 2009

Guinness launches its most ambitious ad yet. In a parallel with the way a pint of Guinness is created, the ad shows a group of men bringing "a world to life." They are carving canyons, erecting forests, creating waterfalls and planting corals under water. The visual execution of the Guinness World campaign idea is really impressive.

Taking on the extreme challenge of creating this epic ad, Director Johnny Green recruited an elite team including Oscar winning set designer Grant Major and Oscar nominated Director of Photography Wally Pfisher.



Credits:
Agency: AMV BBDO, London
Executive Creative Director: Paul Brazier
Creative: Paul Brazier
Agency Producer: Yvonne Chalkley
Director: Johnny Green
Producer: Fergus Brown
Production Manager: Francis Mildmay-White
Director of Photography: Wally Pfister

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Bavaria "The Drop" TV Commercial

Nov 19, 2009

This Bavaria commercial, created by Selmore Amsterdam ad agency, showing the journey of a drop of water from glacier to beer tap, touts Bavaria Beer's usage of mineral water.

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New Zealand Pure Beer Ads

Nov 18, 2009

New New Zealand Pure beer outdoor ads are very simple and clear. With the minimum amount of images and accurate text they create a clear and attractive brand image for those who prefer natural products.


Brewed by brewers.
Not chemistered by chemists.
Purify your world.

No additives or preservatives.
(Because you can't be almost virgin.)
Purify your world.

Credits:
Ad Agency: Barnes, Catmur & Friends, Auckland
Country: New Zealand
Creative Directors: Paul Catmur, Daniel Barnes
Copywriter: Paul Catmur
Art Director: Crispin Schuberth
Photographer: Rory Carter
Retouching: The Lounge
Typography: Brad Stratton

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Classic Animated Beer Commercials from the 50's

Nov 16, 2009

Genesee Beer Commercial



Animated Stag Beer Commercials with Mr. Magoo





Carling Black Label Beer Commercial
Animated classic has people singing Hey Mabel,Black Label for Carling's.

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Carling Beer Commercial: Taxi

Nov 14, 2009

Carling beer has launched a new commercial, titled “Taxi”. The main idea of the spot is that a friend should never be left behind. The video shows a group of guys lost on a desert island for years and when a ship finally approached, they end up losing the chance to be saved because one of them was missing. The video depicts with great humor the spirit of friendship and fellowship among men.



Cutting Edge Group produced the music track 'Castaway' for this Carling beer advert. The music was recorded with a seventy piece orchestra and composed by Guy Farley.

Credits:

Agency: Beattie Mcguinness Bungay (BMB), London
Brand name: Carling Beer
Creative Director: Trevor Beattie
Senior Art Director: Gav Mcgrath
Senior Coptwriter: Pat Burns
Agency Producer: Rachel Hough
Production Company: Sonny, London
Director: Fredrik Bond
Line Producer: Ran Holst
Dop: Carl Nilsson
Art Director: Clyde Rainsbury
Costume Designer: Maria Hofmeyr
Facility Company: The Farm
Facility Producer: Peter Sherlock
Editor: Tim Thornton-Allan
Edit House: Marshall Street Editors
Post: The Moving Picture Company
Post Producer: Jay Litchman
Vfx Supervisor: Bill Mcnamara
Country: United Kingdom

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Guinness Beer: April Fool

Nov 13, 2009

Guinness Beer print ad for April Fool, published on 1st of April 2009. In my opinion it’s a wonderful idea to change beer to milk and coffee 1st of April only :)



Agency: Irish International BBDO
Country: Ireland
Creative Director: Mal Stevenson
Copywriter: Ted Barry
Art Director: Catherine Lennon
Photographer: Muiris Moynihan

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10 Greatest Beer Commercials

Nov 11, 2009

Today I have decided to bring you 10 greatest beer commercials ever created. A good TV commercial is no guarantee of a good beer, but they do go well together. After long research, now we can present best of the best beer commercials for your viewing pleasure.

Miller Lite “Catfight” commercial
Over Taste Great...Less Filling. They end up in pool and mud. two girl fight ..



Bud Light “Dude” Ad



Keystone Light Beer Commercial: Blue Tooth
This guy buying his Keystone light beer confronting an embarrassing situation with this beautiful girl with a blue tooth in a store. very funny commercial.



Miller Lite Commercial: That's my sister



Bud Light “But He Has Bud Light”



Molson Canadian Beer: Spit it Out



Bud Light “Rock, Paper, Scissors”



Green King IPA: Cheating Death



Carlton Beer Commercial: It’s a Big Ad



Heineken Beer Ad: I love your sister




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Funny Miller Beer Commercial: Protection

Nov 8, 2009

Miller Beer commercial gives us a couple of wise guys offering to protection to a bar owner.

In Protection C-Store two wise guys approach a store clerk stocking the refrigerators with cans of Miller Lite. When the mobsters offer to provide the store with protection, they are rebuffed by a clerk who explains that Miller Lite's cans have a new Taste Protector lid and that's all that is needed to lock in Miller Lite's great pilsner taste.

Protection Bar finds our wise guys walking into a bar to offer their services to the bar owner. When he declines, the thugs persist, reminding him that bad things can happen to people who decline the kind of protection they're offering. Unfazed, the bar owner shows them a bottle of Miller Lite with the new Taste Protector cap to demonstrate that he has all the protection he needs.



Aired: May 2009
Agency: DraftFCB

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Corona beer celebrates the arrival of spring

Nov 6, 2009

Corona beer, top-selling beer in Mexico and is one of the top selling beers worldwide, to celebrate the arrival of spring surprised passers of the City of Buenos Aires (Argentina) with a bottle of 3 meters high composed entirely of colorful flowers.

The bottle was located in the Plaza San Martín, a strategic point where thousands of people walk daily to work in the downtown because of its proximity to the train station and underground city.



Advertising Agency: Woonky Buenos Aires, Argentina

About Corona beer:
Corona (labeled Corona Extra) is a brand of pale lager owned and produced by Cerveceria Modelo in Mexico. Corona beer is available in over 150 countries. All Corona beer is brewed and bottled in one of 7 Modelo Breweries in Mexico.

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Tui Blond Beer Advertising Campaign: Let’s Be Honest, This Is a Beer Launch

Nov 4, 2009

New advertising campaign to launch the New Zealand Tui Blond, new brand of beer giant DB Breweries, a variation of his now famous Tui beer.

Following the concept of his signature "Let's be honest, this is a beer launch." The campaign created by Saatchi & Saatchi to show some conceptual images, trying to make some analogies with attributes of the new product. The production was based on the Curious Film, directed by Robin Walters.





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Topvar Beer Ambient: Bottle or Trumpet

Nov 2, 2009

Topvar Beer ambient campaign: How to get beer bottle to the TV transmission?

We wanted to connect beer Topvar with hockey and show in live TV transmission, that hockey fans like Topvar. Plastic dummy of Topvar bottle worked as a trumpet. We have been giving away these special bottles before the international hockey tournament, which was broadcasted in television. Fans could support their team and in addition in TV they looked like, as they ware drinking from Topvar bottle. We succeeded, even though drinking beer from glass bottle at stadiums is forbidden.



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Guinness Beer Fridge Magnet Ad

Oct 30, 2009

New Guinness Beer commercial, refrigerators turn into fridge magnets and fly through the streets, attracted to the Guinness beer truck.

The music used in the Guinness fridge magnet commercial is called "Destination" by My Red Cell.



Agency: IIBBDO, Dublin

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Guinness Halloween Commercial

Oct 27, 2009

One more beer brands Halloween commercial. This time – Guinness Beer.

I think it’s a good idea and I like it. If they had simplified the shot it would have been more obvious that the pint is being used as a visual metaphor for a vampire, I got it within a few seconds but clearly some people didn't which means the advert isn't working as well as it should be.



Tagline: Celebrate Halloween with Guinness. October 31st.

Advertising Agency: Tempo Advertising
Creative Directors: Adrian Preda; Bogdan Costin
Art Director: Dan Costea
Copywriter: Alina Rosioreanu
Photographer: Valeriu Catalineanu
Other additional credits: Mr. C & Diana Stancu
Published: October 2009

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Miller Lite Beer Halloween commercial

With the arrival of Halloween in the U.S brands have begun to serve commercials with themes of date.

There is a new Miller Lite Beer Halloween ad.

Sink your fangs into great taste.



Published: October 2009
Advertising Agency: Arc Worldwide, Chicago, USA
Creative Director: Dave Tester
Copywriter: Jake Swartz
Art Director: Luke Felton

Miller Lite Beer is a 4.2% abv pale lager brand sold by Miller Brewing Company of Milwaukee, Wisconsin, United States.Sibling beers include Miller Genuine Draft and Miller High Life. Miller Lite won the World Beer Cup's gold medal for Best American-Style Light Lager in 1996, 1998, 2002, and 2006. It also won the Great American Beer Festival's silver medal in 2003 in the same category.

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