One more beer brands Halloween commercial. This time – Guinness Beer.
I think it’s a good idea and I like it. If they had simplified the shot it would have been more obvious that the pint is being used as a visual metaphor for a vampire, I got it within a few seconds but clearly some people didn't which means the advert isn't working as well as it should be.
Tagline: Celebrate Halloween with Guinness. October 31st.
Advertising Agency: Tempo Advertising
Creative Directors: Adrian Preda; Bogdan Costin
Art Director: Dan Costea
Copywriter: Alina Rosioreanu
Photographer: Valeriu Catalineanu
Other additional credits: Mr. C & Diana Stancu
Published: October 2009
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With the arrival of Halloween in the U.S brands have begun to serve commercials with themes of date.
There is a new Miller Lite Beer Halloween ad.
Sink your fangs into great taste.
Published: October 2009
Advertising Agency: Arc Worldwide, Chicago, USA
Creative Director: Dave Tester
Copywriter: Jake Swartz
Art Director: Luke Felton
Miller Lite Beer is a 4.2% abv pale lager brand sold by Miller Brewing Company of Milwaukee, Wisconsin, United States.Sibling beers include Miller Genuine Draft and Miller High Life. Miller Lite won the World Beer Cup's gold medal for Best American-Style Light Lager in 1996, 1998, 2002, and 2006. It also won the Great American Beer Festival's silver medal in 2003 in the same category.
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New Funny Molson Beer commercial to promote their new Molson Canadian 67 a specially brewed light beer with only 67 calories.
Molson is the Canadian division of the world's fifth-largest brewing company, the Molson Coors Brewing Company. It is the second oldest company in Canada after the Hudson's Bay Company. Molson's first brewery was located on the St. Lawrence River in Montreal where the Molson family continues to maintain its headquarters today.
Molson Canadian 67 is 3% alcohol with 67 calories. This is 1/3 the calories of light beer and 1/2 the calories of wines and spirits.
The idea of this Tyskie beer ambient campaign is to promote Tyskie beer among young people in a more involving way. They installed “Beer mugs stickers” behind door handles of restaurants, pubs, shops. Etc. When people are opening the door they can easily imaging themselves drinking beer.
About Tyskie Beer:
Tyskie is a brand of beer from Poland. It is manufactured in Tychy by the Kompania Piwowarska company, a subsidiary of SABMiller. It is currently one of the best selling brands of beer in Poland. The brewery was founded in 1629 and is said to have produced beer constantly ever since.
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Molson Dry Beer Advertising Campaign: Social reality gaming.
The challenge
Molson Dry Beer wanted to position itself as the ultimate party beer. We had to connect drinkers with the brand as well as with one another. We developed a unique concept: A social reality game.
The solution
We created a new sport related to a social activity: the party. Players are members of the Association of Party Pros (APP), which is supported by a distinct advertising campaign and a Web platform. The game is played in all the natural habitats of “party animals:” bars, parties, concerts, Facebook, nightlife webzines and at www.produparty.com . The players who accumulate the most points through their performances during parties are crowned with the title Party Legend. They are featured on the APP website and Facebook, get exclusive party gear at the Molson boutique, APP privileges, and ultimately represent Quebec at the Tenerife Carnival, in the Canary Islands.
The results
The campaign, launched in 2009, became more than contagious, it went viral: thousands of players, no less than 25 parties, each bringing together over 3,000 party pros, almost 10,000 fans on Facebook, closely followed by 6 nightlife webzines and 20 winners.
Uniqueness
The relationship between the field and the social networks in the APP campaign clearly demonstrates that the Web can work effectively with other marketing platforms to create a global experience in multiple locations, with many players. Molson Dry became a hub for social interaction between party pros all over Quebec.
My top 3 worst beer commercials I have ever seen. These ads have got to be the worst beer commercials created in the 21st Century.
3. Heineken Beer Commercial: Keg
The only thing this ad successfully does is it fixates the brand “Heineken” into our minds. The problem with that is, it also reminds us of this scary looking female robot or fembot as most of us like to call them. Simply disgusting!
2. Milwaukee Best Light Commercial: Giant can
Giant can of Beast Light drops on guy and killing him instantly? WTF?
1. Nova Schin, a Brazilian beer print advert
I’ll end this article with the most ridiculous beer advert I found, that of Nova Schin, a Brazilian beer ;)
Shumensko Beer ambient idea to make simply printed paper bags looked like 3D beer cases and distributed it to customers, who became mobile advertisements.
According to representatives of Noble Graphics Creative Studio Ad Agency in Bulgaria:
Through a small investment in paper bags distributed in stores, we turned pedestrians into free outdoor advertisements of “Shumensko” beer. The optical illusion of people, carrying with ease a case of beer in one hand, entertains onlookers, as well as the actual bag-owners.
This Shumensko beer ambient has won the 2008 EPICA award.
Advertising Agency: Noble Graphics Creative Studio, Sofia, Bulgaria
Creative Directors: Chavdar Kenarov, Marsel Levi
Art Director: George Kasabov
Released: May 2008
Shumensko is a Carlsberg-owned beer brand in Bulgaria.
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Carling Beer celebrates Great Beer Decisions through history starting in 1840 with the advent of great-tasting, affordable Carling beer making it the first ever Greatest Beer Decision.
Commercial, titled "Beer while watching sports" was made by Taxi Ad Agency in Canada and released on August 2009.
Carling Beer History:
In existence for over 150 years, the Carling name has been synonymous with quality brewing since 1840 when settler Thomas Carling established his own brewery. Since 1989, Molson has been proudly brewing Carling beer to the quality standards set by its original founder. Under the Carling brand, you can find a variety of great tasting beers such as Light and Ice.
For the first time in the history of the Budweiser beer, a Spanish agency has taken over the Budweiser advertising campaign. After a competition involving several agencies of our country, Euro RSCG was awarded the account of the U.S. beer brand.
With the new strategy, the company is trying to bring Budweiser beer to Spanish consumers. For this, the agency team created new commercial for Budweiser beer.
The campaign will begin to spread in Spain throughout the month of October.
Watch the first Budweiser beer commercial created by Spanish ad agency below.
About Budweiser Beer.
Budweiser beer is an American-style lager and is one of the most popular beers in the United States. Budweiser is made with a large proportion of rice in addition to hops and barley malt, which is the reason why in traditional beer countries like Germany or Czech Republic it would never be popular. Budweiser is produced in various breweries located around the United States and the rest of the world.
New Cass Beer commercial with one of Korea's biggest stars Lee Minho and 2NE1's Sandara Park. Lee Min Ho and Sandara Park was chosen because their trendy image matches perfectly with the image of Cass beer.
Cass Beer marketing manager said, that "We're staying in touch with the younger generation and this CF will start a new trend".
Watch official 30 sec Cass Beer commercial:
And also see the official mv of sandara's first single:
New Tiger Beer regional commercial to promote Tiger Beer in Malaysia from Saatchi & Saatchi Malaysia and Stink.
Two men sitting in a bar find themselves competing to drink the last bottle of Tiger Beer. With the aid of VFX they’re able to transform themselves into bigger and better versions of themselves. Finally the the victory goes to the most unexpected…
Music is Charles Sheffield’s track, “It’s your voodoo working”.