Shumensko Beer Ambient: Beer Case

Shumensko Beer ambient idea to make simply printed paper bags looked like 3D beer cases and distributed it to customers, who became mobile advertisements.

According to representatives of Noble Graphics Creative Studio Ad Agency in Bulgaria:

Through a small investment in paper bags distributed in stores, we turned pedestrians into free outdoor advertisements of “Shumensko” beer. The optical illusion of people, carrying with ease a case of beer in one hand, entertains onlookers, as well as the actual bag-owners.

This Shumensko beer ambient has won the 2008 EPICA award.

Advertising Agency: Noble Graphics Creative Studio, Sofia, Bulgaria
Creative Directors: Chavdar Kenarov, Marsel Levi
Art Director: George Kasabov
Released: May 2008

Shumensko is a Carlsberg-owned beer brand in Bulgaria.