1 Million Hugs from Heineken for 1 Million Likes on Facebook

Heineken - One Million Hugs

Heineken beer sent a team of Heineken Huggers (a group of Dutch female models) out to the bars in Amsterdam to hug male lager drinkers and say "thank you" to Facebook fans for getting Heineken to one million "Likes".

The viral film, created by AKQA agency, titled 'One Million Hugs' shows how guys in Amsterdam are hugged by Heineken girls and the clip ends with the line "Thanks a million".



Floris Cobelens, manager of global digital media at Heineken, said: "While no one can claim today they are mastering the digital revolution, we at Heineken are ahead of the pack, behind a very steep learning curve, and a full-hearted commitment to capitalize on the opportunities new media offer."

In our view, yes we understand that the most beer drinkers are men, but if it is celebrating 1.000.000 “like” on Facebook they really could send out some guys as well to hug the ladies…We are sure, that not all the million have balls, who clicked on Heineken beer facebook fan-page..

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Australian “Boag’s Draught“ Beer Commercial - From The Pure Waters Of Tasmania (HD Video)

Fantastic Ad for James Boags Draft, created by Publicis Mojo, Sydney “From The Pure Waters Of Tasmania” demonstrating how Tasmanian waters “make things better”.

Boag’s Draught - From The Pure Waters Of Tasmania

Gold Lion at Cannes winner introduce us to the transforming powers of the Tasmanian water. An old narrator, played by John Flaus, holds a ukelele, then guitar then balalaika, telling the imaginative story of how the pure waters of Tasmania are special, and have the power to make things better.

It's extremely good campaign and makes wonderfully creative use of the inherent benefit of being a Tasmanian beer. Tasmania's reputation for having pure water and a clean environment is well understood by all. The positioning is spot on and perfect for any beer, but especially a beer from Tasmania.

Boag’s Draught - From The Pure Waters Of Tasmania


These pure waters are special, something goes in there, comes out different. But in a good way. Don't know why, suppose it's always been that way. Sure things don't always turn out the way you expect, but nobody's complaining. Because this water just... Makes things better.

Credits
Realised: February, 2009
Client: Lion Nathan
Agency: Publicis Mojo, Sydney

Creative Director: Micah Walker
Senior Art Director: Steve Wakelam
Senior Copywriter: Grant McAloon
Agency Producer: Jasmin Ferguson
Account Service Team: Simon Ludowyke, Tara Seymour
Head of Strategy: Nicole Milward.

Production: Revolver
Director: Steve Rogers
Director of Photography: Geoffrey Simpson
Producer: Michael Ritchie
Production Designer: Steven Jones-Evans.

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Heineken Beer commercial: Boss's Daughter

Heineken Beer commercial, created by Euro RSCG Worldwide and titled “Boss's Daughter”.

A frightening boss walks into a business cocktail party with his "lovely" daughter (played by Alicia Rountree)
at his side. All the young men button up their suit jackets and compose themselves, but the hero makes his move as soon as the boss leaves to take a call….

What to do when you're alone with the chief's daughter in a fellowship of the company? Commercial "Boss's Daughter" shows that.



This commercial is a part of Heineken campaign "Give Yourself a Good Name", you know to do well in any situation. The background music is "Mexican Dogs" by Cold War Kids.

Also take a Behind the Scenes look at Heineken's commercial 'Boss's Daughter.'

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Stella Artois Beer Commercial: Brother vs Brother - Claude Vs. Pierre

Stella Artois Beer commercial, titled “Claude Vs. Pierre” is a part of its campaign "She is a thing of beauty" This commercial shows the story of Claude and Pierre, two brothers who always played at a restaurant to see who is the best. And, as always, a beautiful woman in the middle of this fight. So brothers fighting over one beautiful Brigitte.

Each brother is better at various activities than the other, but both seem to be equally good at pouring Stella Artois beers. Who will she choose?



The “Claude Vs. Pierre” commercial was developed at Mother, London by creative director Gustavo Luz and produced by Academy Films/Park Pictures.

About Stella Artois Beer
Stella Artois is a 5% ABV lager originating from Leuven, Belgium, predominantly brewed in the United Kingdom. It is named Stella after the Latin word for "star".

Full credits:
Client: Stella Artois
Advertising Agency: Mother, London
Country: United Kingdom
Production Company: Academy Films/Park Pictures
Director(s): 300ml
Creative Director: Gustavo Luz
Creative: Rodrigo Saavedra
Creative: Nick Upton
Executive Producer: Mark Witlow-Williams
Executive Producer: Dinah Rodriguez
Executive Producer: Jackie Kelman Bisbee
DoP Lito: Mendes da Rocha
Agency Producer: James Lethem
Editor: Sam Rice-Edwards

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Irish Carlsberg Commercial: The Secret

Newest Irish spot for Carlsberg takes us back in 1883, when Professor Emil Chr. Hansen discovered the method of isolating pure yeast culture. The resulting yeast was called saccharoymces carslbergensis - the secret of Carlsberg’s brewing success. First to isolate pure yeast, and with a discovery that would revolutionise the brewing industry, Carlsberg didn’t keep its findings to itself but rather shared its knowledge with other master brewers. It still forms the basis of all lager brewing today!

And why give it away? Because Carlsberg knew that the original could not be beaten.

"This is an epic dramatisation of a true story, which gives consumers another reason to believe why Carlsberg is probably the best lager in the world!" – said Justine Donohoe, Carlsberg Marketing Manager.

The commercial was developed by Owens DDB advertising agency and directed by Johnny Green. It was produced by Knucklehead and post produced by Framestore. The music for the ad was specially composed by Paul Raeburn.



Via: Carlsberg Commercial: The Secret

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