Irish Carlsberg Commercial: The Secret

Newest Irish spot for Carlsberg takes us back in 1883, when Professor Emil Chr. Hansen discovered the method of isolating pure yeast culture. The resulting yeast was called saccharoymces carslbergensis - the secret of Carlsberg’s brewing success. First to isolate pure yeast, and with a discovery that would revolutionise the brewing industry, Carlsberg didn’t keep its findings to itself but rather shared its knowledge with other master brewers. It still forms the basis of all lager brewing today!

And why give it away? Because Carlsberg knew that the original could not be beaten.

"This is an epic dramatisation of a true story, which gives consumers another reason to believe why Carlsberg is probably the best lager in the world!" – said Justine Donohoe, Carlsberg Marketing Manager.

The commercial was developed by Owens DDB advertising agency and directed by Johnny Green. It was produced by Knucklehead and post produced by Framestore. The music for the ad was specially composed by Paul Raeburn.



Via: Carlsberg Commercial: The Secret

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Classic "Guinness is Good For You" Animated Beer TV Commercials

Guiness is Good For You — Kangaroo
The animal theme with this kangaroo cartoon from legendary animators Halas and Batchelor.



Guiness is Good For You — Tango
Another cartoon classic from Halas and Batchelor - the ostrich couple dancing a rather neat tango in perfect time.

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Guinness Commercial: World (Bring it to life)

Guinness launches its most ambitious ad yet. In a parallel with the way a pint of Guinness is created, the ad shows a group of men bringing "a world to life." They are carving canyons, erecting forests, creating waterfalls and planting corals under water. The visual execution of the Guinness World campaign idea is really impressive.

Taking on the extreme challenge of creating this epic ad, Director Johnny Green recruited an elite team including Oscar winning set designer Grant Major and Oscar nominated Director of Photography Wally Pfisher.



Credits:
Agency: AMV BBDO, London
Executive Creative Director: Paul Brazier
Creative: Paul Brazier
Agency Producer: Yvonne Chalkley
Director: Johnny Green
Producer: Fergus Brown
Production Manager: Francis Mildmay-White
Director of Photography: Wally Pfister

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Bavaria "The Drop" TV Commercial

This Bavaria commercial, created by Selmore Amsterdam ad agency, showing the journey of a drop of water from glacier to beer tap, touts Bavaria Beer's usage of mineral water.

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New Zealand Pure Beer Ads

New New Zealand Pure beer outdoor ads are very simple and clear. With the minimum amount of images and accurate text they create a clear and attractive brand image for those who prefer natural products.

Brewed by brewers.

Not chemistered by chemists.

Purify your world.

No additives or preservatives.

(Because you can't be almost virgin.)

Purify your world.

Credits:
Ad Agency: Barnes, Catmur & Friends, Auckland
Country: New Zealand
Creative Directors: Paul Catmur, Daniel Barnes
Copywriter: Paul Catmur
Art Director: Crispin Schuberth
Photographer: Rory Carter
Retouching: The Lounge
Typography: Brad Stratton

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