1 Million Hugs from Heineken for 1 Million Likes on Facebook

Heineken - One Million Hugs

Heineken beer sent a team of Heineken Huggers (a group of Dutch female models) out to the bars in Amsterdam to hug male lager drinkers and say "thank you" to Facebook fans for getting Heineken to one million "Likes".

The viral film, created by AKQA agency, titled 'One Million Hugs' shows how guys in Amsterdam are hugged by Heineken girls and the clip ends with the line "Thanks a million".



Floris Cobelens, manager of global digital media at Heineken, said: "While no one can claim today they are mastering the digital revolution, we at Heineken are ahead of the pack, behind a very steep learning curve, and a full-hearted commitment to capitalize on the opportunities new media offer."

In our view, yes we understand that the most beer drinkers are men, but if it is celebrating 1.000.000 “like” on Facebook they really could send out some guys as well to hug the ladies…We are sure, that not all the million have balls, who clicked on Heineken beer facebook fan-page..