Australian “Boag’s Draught“ Beer Commercial - From The Pure Waters Of Tasmania (HD Video)

Fantastic Ad for James Boags Draft, created by Publicis Mojo, Sydney “From The Pure Waters Of Tasmania” demonstrating how Tasmanian waters “make things better”.

Boag’s Draught - From The Pure Waters Of Tasmania

Gold Lion at Cannes winner introduce us to the transforming powers of the Tasmanian water. An old narrator, played by John Flaus, holds a ukelele, then guitar then balalaika, telling the imaginative story of how the pure waters of Tasmania are special, and have the power to make things better.

It's extremely good campaign and makes wonderfully creative use of the inherent benefit of being a Tasmanian beer. Tasmania's reputation for having pure water and a clean environment is well understood by all. The positioning is spot on and perfect for any beer, but especially a beer from Tasmania.

Boag’s Draught - From The Pure Waters Of Tasmania


These pure waters are special, something goes in there, comes out different. But in a good way. Don't know why, suppose it's always been that way. Sure things don't always turn out the way you expect, but nobody's complaining. Because this water just... Makes things better.

Credits
Realised: February, 2009
Client: Lion Nathan
Agency: Publicis Mojo, Sydney

Creative Director: Micah Walker
Senior Art Director: Steve Wakelam
Senior Copywriter: Grant McAloon
Agency Producer: Jasmin Ferguson
Account Service Team: Simon Ludowyke, Tara Seymour
Head of Strategy: Nicole Milward.

Production: Revolver
Director: Steve Rogers
Director of Photography: Geoffrey Simpson
Producer: Michael Ritchie
Production Designer: Steven Jones-Evans.