Guinness Commercial: World (Bring it to life)

Guinness launches its most ambitious ad yet. In a parallel with the way a pint of Guinness is created, the ad shows a group of men bringing "a world to life." They are carving canyons, erecting forests, creating waterfalls and planting corals under water. The visual execution of the Guinness World campaign idea is really impressive.

Taking on the extreme challenge of creating this epic ad, Director Johnny Green recruited an elite team including Oscar winning set designer Grant Major and Oscar nominated Director of Photography Wally Pfisher.



Credits:
Agency: AMV BBDO, London
Executive Creative Director: Paul Brazier
Creative: Paul Brazier
Agency Producer: Yvonne Chalkley
Director: Johnny Green
Producer: Fergus Brown
Production Manager: Francis Mildmay-White
Director of Photography: Wally Pfister