New Zealand Pure Beer Ads

New New Zealand Pure beer outdoor ads are very simple and clear. With the minimum amount of images and accurate text they create a clear and attractive brand image for those who prefer natural products.

Brewed by brewers.

Not chemistered by chemists.

Purify your world.

No additives or preservatives.

(Because you can't be almost virgin.)

Purify your world.

Credits:
Ad Agency: Barnes, Catmur & Friends, Auckland
Country: New Zealand
Creative Directors: Paul Catmur, Daniel Barnes
Copywriter: Paul Catmur
Art Director: Crispin Schuberth
Photographer: Rory Carter
Retouching: The Lounge
Typography: Brad Stratton