Tui Blond Beer Advertising Campaign: Let’s Be Honest, This Is a Beer Launch

New advertising campaign to launch the New Zealand Tui Blond, new brand of beer giant DB Breweries, a variation of his now famous Tui beer.

Following the concept of his signature "Let's be honest, this is a beer launch." The campaign created by Saatchi & Saatchi to show some conceptual images, trying to make some analogies with attributes of the new product. The production was based on the Curious Film, directed by Robin Walters.