Topvar Beer Ambient: Bottle or Trumpet

Topvar Beer ambient campaign: How to get beer bottle to the TV transmission?

We wanted to connect beer Topvar with hockey and show in live TV transmission, that hockey fans like Topvar. Plastic dummy of Topvar bottle worked as a trumpet. We have been giving away these special bottles before the international hockey tournament, which was broadcasted in television. Fans could support their team and in addition in TV they looked like, as they ware drinking from Topvar bottle. We succeeded, even though drinking beer from glass bottle at stadiums is forbidden.